St Lucia Campus
Brisbane Queensland 4072
CRICOS course code: 043736D
Level of study: Undergraduate
Right people. Right message. Creative communication specialists are increasingly in demand in our fast-paced, ever-changing digital landscape.
With dramatic changes taking place in media industries, technologies and cultures, our Bachelor of Communication prepares you for a lifetime of creative and innovative use of media and communication.
You'll build a strong foundation in writing, industry engagement (including internships), practice and production skills, and critical thinking.
Your study covers a wide range of communication forms, including emerging media platforms and technologies, social media, mobile media, and screen, audio and written forms. You'll gain the skills to reach the right people with the right message, from concept to delivery. Plus you'll develop industry-focused communication tactics through working with real organisations, gaining firsthand experience in strategic industry practice.
The core set of courses introduce you to the central features of contemporary communication processes, and you then specialise by choosing a major in either public relations or digital media.
All courses combine practice and theory, giving you the skills to make your mark on the world.
Be well-prepared for both the technical and advisory roles that are central to professional public relations practice.
You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.
Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.
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The University of QueenslandSt Lucia Campus
Year 12 or equivalent English
IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6. For other English Language Proficiency Tests and Scores approved for UQ TOEFL IBT - Overall 87, listening 19, reading 19, writing 21 and speaking 19. TOEFL PB - Overall 570, listening 54, reading 54, writing 59/5. Pearsons - Overall Score of 64 and 60 in all sub bands. BEP - A minimum overall grade of 4 plus a minimum grade of C in all macro skills. CES - Overall 176 and 169 in all sub bands. OET is not accepted.