Queensland University of Technology (QUT)

Master of Business (Integrated Marketing Communication)

Queensland University of Technology (QUT)

Course details

CRICOS course code: 085448J

Level of study: Postgraduate

Summary

This course is designed to extend your real-world integrated marketing communication knowledge and skills. You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.

In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs.

Real-world learning

Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.

You will learn how to exercise creativity, independent judgement and critical reflection, to plan, design, adapt and implement strategies and solutions that contribute to real world business practice and research.

Your knowledge and research skills are taken to an advanced level in the capstone unit of this course. This unit comprises a workplace experience project or a business case project.

IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.

QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.

Flexible delivery

Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.

Highlights

This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
Hone your analytical, decision-making, communication and problem solving skills to advance your career
Develop knowledge of strategic integration of public relations, advertising, promotion, direct marketing and personal selling
Study advertising management, consumer behaviour, marketing management, public relations management and survey research
Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit, which can comprise a workplace experience project or business case project
Prepares you for a career in consultancies, government or private sector organisations, working in publicity, event management, brand management, advertising or direct marketing

Career outcomes

You will have the opportunity to take a contemporary qualification into the marketplace. Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management. Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management.

Possible careers

Marketing Officer/Manager
Public Relations Officer/Consultant

Click here for more details on this course.

Course opportunities

Tuition Fees (AUD $): 34,400 Per Year
Start date: 19 July 2021
22 November 2021
Duration: 1.5 years Read more1.5 - 2 years full-time
Study mode: Full time
Address

Queensland University of Technology (QUT)

Gardens Point Campus
2 George Street Brisbane Queensland 4000
Australia
Tuition Fees (AUD $): 34,400 Per Year
Start date: 19 July 2021
22 November 2021
Duration: 1.5 years Read more1.5 - 2 years full-time
Study mode: Self study / online (without attendance)
Address

Queensland University of Technology (QUT)

Gardens Point Campus
2 George Street Brisbane Queensland 4000
Australia

Entry criteria

As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form.

November admission is dependent on your educational background and program duration.

Master of Business - 1.5 year program

February and July: A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
November: A completed recognised bachelor degree in marketing, advertising, mass communication, public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).

Master of Business - 2 year program

February, July and November: A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).

IELTS Academic score of 6.5 with Listening, Reading, Writing and Speaking score of 6; TOEFL iBT score of 79 with Listening, Reading score of 16, Writing score of 21 and Speaking score of 18; Pearson PTE (Academic) score of 58 with Listening, Reading, Writing and Speaking score of 50; Cambridge English Advanced (CAE) score of 176 with Listening, Reading, Writing and Speaking score of 169.

Address

Queensland University of Technology (QUT)
Gardens Point Campus
2 George Street Brisbane Queensland 4000
Australia