Queensland University of Technology (QUT)

Graduate Certificate in Business (Marketing)

Queensland University of Technology (QUT)

Course details

CRICOS course code: 031769E

Level of study: Graduate Certificates & Diploma

Summary

You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.

The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Highlights

Develop tradeable knowledge and strategic thinking to advance or change your career.
Study consumer behaviour, marketing and survey research, marketing management and an Advertising, Marketing or Public Relations unit of your choice.
Develop marketing management skills with a practical focus on domestic and international industries.
Prepares you for a career as a business development manager, brand or product manager, marketing consultant or marketing manager.
Opportunities to progress on to the Master of Business.
Complete online or on campus in 1 semester full-time or 2 semesters part-time

Career outcomes

Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.

Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.

Possible careers

Marketing Officer/Manager

Click here for more details on this course.

Course opportunities

Tuition Fees (AUD $): 16,500 Per Year
Start date: 27 February 2023
24 July 2023
Duration: 6 months
Study mode: Full time
Address

Queensland University of Technology (QUT)

Gardens Point Campus
2 George Street Brisbane Queensland 4000
Australia

Entry criteria

A completed recognised bachelor degree in any discipline.

IELTS Academic score of 6.5 with Listening, Reading, Writing and Speaking score of 6; TOEFL iBT score of 79 with Listening, Reading score of 16, Writing score of 21 and Speaking score of 18; Pearson PTE (Academic) score of 58 with Listening, Reading, Writing and Speaking score of 50; Cambridge English Advanced (CAE) score of 176 with Listening, Reading, Writing and Speaking score of 169.

Address

Queensland University of Technology (QUT)
Gardens Point Campus
2 George Street Brisbane Queensland 4000
Australia