James Cook University

Bachelor of Business Majoring in Marketing

James Cook University

Course details

CRICOS course code: 026830C

Level of study: Undergraduate

Summary

Designed to equip you with the skills to start a successful career, this business course has a strong focus on real-world experiences. Be competitive in the workplace with a degree that gives you an understanding of all the elements required for managing sustainable business.

Learn how decisions you make contribute directly to the organisation’s success. You will be empowered with knowledge of how to become a leader in business and understand the pillars of a sustainable business model. Our lecturers’ strong network connections and the Work Integrated Learning program ensures you receive relevant industry placements.

You can major in Accounting, Banking and Finance, Business Intelligence and Information Systems, Economics, Financial Advising, Financial Management, Governance, Business and Society, Hospitality and Tourism Management, Human Resources Management, International Business, Management, Marketing, and Sports and Events Management. You can also build your employability by studying a joint degree.

Marketing

You can also build your employability by studying a joint degree. Get the skills to speak directly to your customers through traditional advertising, digital marketing and social media. Your creativity and understanding of people will help you become an effective marketer, fulfilling the needs of your customers or growing a new customer base.

Develop industry knowledge by creating sustainable marketing strategies for real-world businesses. You will learn how to build a target audience profile and create advertising that focuses on your customers.

Marketing skills are fundamental for growing a business in both the private, public and non-profit sectors. You will have the capacity to address the challenges of marketing a brand to your target audience in a competitive marketplace.

Career Opportunities

Your skills are relevant to a large number of industries as a business graduate. Job opportunities depend on what major you decide to specialise in. You will have the ability to understand the importance of data-driven decision making – a quality highly valued by employers.

Potential careers could include:

  • Accountant (working in the fields of forensics, tax, litigation, business or management)
  • Business Intelligence Analyst, Information Security Analyst, IT Project Manager, Business Intelligence Consultant
  • Economist
  • Stockbroker
  • Financial Planner or Analyst, Investment Analyst, Stockbrokers or Financial Researcher
  • Governance Consultant, Policy Advisor, Stakeholder Management Officer, Strategic Planner, Public Affairs Leader, Government Relations Officer
  • Events Manager, Tourism Officer, Marketing Officer, Market Researcher, Social Media Marketer, Brand Manager, Public Relations Officer
  • Human Resource Manager

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Course opportunities

Tuition Fees (AUD $): 30,400 Per Year
Start date: 22 February 2021
26 July 2021
Duration: 3 years
Study mode: Full time
Address

Brisbane Campus

349 Queen Street
Brisbane Queensland 4000
Australia
Tuition Fees (AUD $): 30,400 Per Year
Start date: 22 February 2021
26 July 2021
Duration: 3 years
Study mode: Full time
Address

Townsville City Campus

City Arcade, 383 Flinders Street
Townsville Queensland 4810
Australia
Tuition Fees (AUD $): 30,400 Per Year
Start date: 22 February 2021
26 July 2021
Duration: 3 years
Study mode: Full time
Address

James Cook University

Douglas campus
1 James Cook Drive Townsville Queensland 4814
Australia
Tuition Fees (AUD $): 30,400 Per Year
Start date: 22 February 2021
26 July 2021
Duration: 72 credit points
Study mode: Self study / online (without attendance)
Address

James Cook University

Douglas campus
1 James Cook Drive Townsville Queensland 4814
Australia

Entry criteria

Students are required to complete academic qualification of Australia grade 12 or equivalent. Entry requirements may vary from country to country.

Course pre-requisites: English (4,SA). Recommended: Maths B (4,SA)

IELTS - 6.0 (no component lower than 6.0); TOEFL (internet based) - 74 (no component less than 18); Pearson (PTE Academic) - 52 (no component less than 52); C1 Advanced / C2 Proficiency: 169 (no component less than 169).

Address

James Cook University
Douglas campus
1 James Cook Drive Townsville Queensland 4814
Australia