Griffith University

Bachelor of Creative and Interactive Media/Bachelor of Business

Griffith University

Course details

CRICOS course code: 094395J

Level of study: Undergraduate


This innovative new program brings together the creative, the technical and the practical, and prepares graduates in the best possible way for a future career in creative technology industries. Not only will you have developed the creative and technical skills required to engage constructively with digital culture, as it shapes our lives and reinvents the future, the added layer of a business degree will provide you with the practical knowledge and acumen to successfully take your skills into a commercial environment.

Students develop a unique set of skills in design methods, electronic media, computation, and critical thinking. They combine these skills to produce imaginative concepts, functioning prototypes, digital audio-visual artefacts, and technically mediated interaction designs for everyday life. With the addition of the business majors, students will learn how to harness and apply these skills in a practical and commercial sense.

The program responds to shifts from the world's leading design and technology companies and arts institutions that are now seeking practitioners with high-level creative and digital technology skills. It also has a strong focus on future employability.

Creative and Interactive Media majors:

  • Digital Arts and Design
  • Media Applications

Business majors:

  • Asian Business
  • Employment Relations
  • Entrepreneurship and Self-Employment
  • Event Management
  • Human Resource Management
  • International Business
  • Logistics and Supply Chain Management
  • Management
  • Marketing
  • Real Estate and Property Development
  • Sport Management
  • Sustainable Enterprise
  • Tourism Management

My career opportunities

This exciting double degree will prepare graduates for employment in creative technology industries, and for a range of opportunities in small to large commercial enterprises.

Specifically you will find opportunities in interactive media design, web and mobile application development and design, digital content management, creative direction, games design and development, and instructional design. Other roles will be found in the marketing and management of interactive media technology, as well as the foundation of start-ups and technology-related businesses.

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Course opportunities

Entry criteria

Standard academic entry to our undergraduate degrees requires completion of secondary school comparable to Australian Year 12 or equivalent academic achievement. Students from other countries should have country specific requirements equivalent to Australia.

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows: A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0; OR a minimum score of 575 on TOEFL; OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19); OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only); OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English); OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.


Griffith University
Gold Coast Campus
Parklands Drive Gold Coast Queensland 4215