Bond University

Bachelor of Arts majoring in Advertising

Bond University

Course details

CRICOS course code: 063052M

Level of study: Undergraduate

Summary

In today’s world of change and transformations, with internationalisation affecting every aspect of our lives, there has never been a greater need to understand ourselves and others as cultural and intercultural beings. Bachelor of Arts offers a great range of Majors which can equip you with an in-depth knowledge of and an insight into the Arts and Humanities fields including philosophy, human thought and activity, European and Asian languages and cultures, the making of the Australian continent and its people, the story of Indigenous societies and the survival of colonialism. The choices offered as part of the Bachelor of Arts degree will advance your understanding of yourself and your culture, will enable you to develop intercultural awareness through comparing your culture with other cultures, and to progress skills needed for living and working in a globalised world. Studies in the Bachelor of Arts degree will help you comprehend and appreciate how our past is shaping our future.

Professional outcomes

The Bachelor of Arts program provides students with not only a strong, but a broad set of skills essential to all professions no matter what the chosen career.

Advertising

The major comprises of six (6) subjects:

  • Advertising Principles and Practice (ADVT11-100) (mandatory)

Plus 5 subjects from the following:

  • Design Communications (MMDE11-100)
  • Internet Advertising (ADVT11-140)
  • Direct Response and Writing for Advertising (ADVT12-200)
  • Advertising Communications and Channel Planning (ADVT12-241)
  • The Creative Process in Advertising and Marketing Communication (ADVT12-242)
  • Advertising, Brand Image and Cultural Space (ADVT13-101)
  • Advertising Art Direction (ADVT13-308)
  • Integrated Marketing Communication (ADVT13-322)
  • Advertising Internship (ADVT13-350)

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Course opportunities

Start date: 11 May 2020
07 September 2020
Duration: 6 semesters (2 years)
Study mode: Full time
Address

Bond University

14 University Drive
Gold Coast Queensland 4226
Australia

Entry criteria

Applicants with recent secondary education (within the past two years)

IELTS score 6.5 (Writing 6.5, Reading 6.0, Listening 6.0, Speaking 6.0); TOEFL iBT - 85 with a minimum of 24 in Writing; Pearson Test of English Academic (PTE) - 58 with a Communicative Skills score in writing 58 or above; Cambridge English Advanced (CAE) - 176 (No sub score less than 169).

Address

Bond University
14 University Drive
Gold Coast Queensland 4226
Australia