Australian College of Technology and Business

BSB61315 Advanced Diploma of Marketing and Communication

Australian College of Technology and Business

Course details

CRICOS course code: 093268B

Level of study: Pathways to Undergraduate

Summary

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Units of Competency: Total: 12 units (This qualification has 3 CORE units and 9 Elective units)

Job roles:

Job roles and titles vary across different industry sectors. A possible job title relevant to this qualification is:

  • Marketing manager
  • Marketing supervisor
  • Marketing Officer/ administrator
  • senior executive with a marketing focus

Pathways from the qualification: Other Advanced Diploma or Graduate Certificate qualifications.

Qualification and recognition: Students who successfully complete this qualification will be awarded the nationally recognised BSB61315 Advanced Diploma of Marketing and Communication

Learning outcomes:

  • Lead and manage marketing activities
  • Develop strategic and business plans
  • Understand and manage business finance
  • Develop marketing plans

Click here for more details on this course.

Course opportunities

Tuition Fees (AUD $): Please contact the provider
Start date: 24 February 2020
30 March 2020
Duration: Up to 54 weeks (including holiday weeks)
Study mode: Full time
Address

Australian College of Technology and Business - Fortitude Valley

100 Brunswick Street
Brisbane Queensland 4006
Australia

Entry criteria

  • Aged 18
  • IELTS 5.5 or equivalent English proficiency
  • Completed high school, or equivalent

Address

Australian College of Technology and Business
Level 1, 344 Queen Street
Brisbane Queensland 4000
Australia