100 Brunswick Street
Brisbane Queensland 4006
CRICOS course code: 093268B
Level of study: Pathways to Undergraduate
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Units of Competency: Total: 12 units (This qualification has 3 CORE units and 9 Elective units)
Job roles and titles vary across different industry sectors. A possible job title relevant to this qualification is:
Pathways from the qualification: Other Advanced Diploma or Graduate Certificate qualifications.
Qualification and recognition: Students who successfully complete this qualification will be awarded the nationally recognised BSB61315 Advanced Diploma of Marketing and Communication
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Australian College of Technology and Business100 Brunswick Street