Education Centre of Australia

Advanced Diploma of Marketing and Communication

Education Centre of Australia

Course details

CRICOS course code: 094353G

Level of study: Pathways to Undergraduate

Summary

BSB61315 Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Course Completion

Graduates at this level will have broad knowledge and skills for paraprofessional/highly skilled work such as:

  • Account director
  • Account planning manager
  • Client services director
  • Client services executive
  • Global, national or regional marketing manager
  • Marketing strategist

Assessment

Students are required to undertake a range of theoretical and practical assessments for each unit of competency. The methods of assessment will vary according to the requirements of each unit of competence and these include but are not limited to:

  • Tests
  • Case studies
  • Projects
  • Essays
  • Portfolios
  • Practical demonstrations
  • Presentations

At the beginning of each term, students are provided with information for each unit of competency that clearly outlines the assessment tasks required including the criteria and due dates.

Career Outcome

  • Marketing Manager
  • Marketing Coordinator
  • Brand Manager
  • Event Coordinator
  • Public Relations officer
  • Digital Marketing specialist

Exit Point/Award

Students that successfully complete all 12 units of competency as stated in the Course Content and Structure will be issued with BSB61315 Advanced Diploma of Marketing and Communication. This qualification is recognised nationally under the Australian Qualifications Framework (AQF). Students that complete some but not all of the units of competency as stated in the Course Content and Structure may be issued with a Statement of Attainment. It will identify only those units of competence that have been completed as part of the qualification and recognised nationally under the AQF.

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Course opportunities

Tuition Fees (AUD $): 6,350 Per Year Read moreEnrolment Fee: 200; Material Fee: 150
Start date: Expected October 2021
Expected November 2021
Duration: 52 weeks
Study mode: Self study / online (with attendance)
Address

ECA College - Brisbane

Level 1, 126 Margaret Street
Brisbane Queensland 4000
Australia

Entry criteria

Entry into BSB61315 Advanced Diploma of Marketing and Communication is limited to those individuals who have completed all core units in BSB52415 Diploma of Marketing and Communication. In addition to meeting the above entry requirements, international students must be 18 years of age or above and provide evidence of the following published entry requirements as stated below:

Academic Entry Requirements

Entry to this qualification is limited to those individuals who have completed all core units in BSB52415 Diploma of Marketing and Communication.

English Requirements

  • IELTS score 5.5 minimum (no lower than 5.0 in each band); or equivalent
  • Cambridge Exam - B1 (PET) or higher
  • ELSIS Online Placement test - Upper – Intermediate or higher
  • ELSIS courses - General English 12 weeks of Intermediate level or higher Completion of EAP 1 Completion of Cambridge course B1(PET)
  • External - Upper Intermediate Level Certificate

Address

Education Centre of Australia
Sydney Campus
160 Sussex Street Sydney New South Wales 2000
Australia