160 Sussex Street Sydney New South Wales 2000
CRICOS course code: 094353G
Level of study: Pathways to Undergraduate
BSB61315 Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Graduates at this level will have broad knowledge and skills for paraprofessional/highly skilled work such as:
Students are required to undertake a range of theoretical and practical assessments for each unit of competency. The methods of assessment will vary according to the requirements of each unit of competence and these include but are not limited to:
At the beginning of each term, students are provided with information for each unit of competency that clearly outlines the assessment tasks required including the criteria and due dates.
Students that successfully complete all 12 units of competency as stated in the Course Content and Structure will be issued with BSB61315 Advanced Diploma of Marketing and Communication. This qualification is recognised nationally under the Australian Qualifications Framework (AQF). Students that complete some but not all of the units of competency as stated in the Course Content and Structure may be issued with a Statement of Attainment. It will identify only those units of competence that have been completed as part of the qualification and recognised nationally under the AQF.
Click here for more details on this course.
ECA College - BrisbaneLevel 1, 126 Margaret Street
Entry into BSB61315 Advanced Diploma of Marketing and Communication is limited to those individuals who have completed all core units in BSB52415 Diploma of Marketing and Communication. In addition to meeting the above entry requirements, international students must be 18 years of age or above and provide evidence of the following published entry requirements as stated below:
Academic Entry Requirements
Entry to this qualification is limited to those individuals who have completed all core units in BSB52415 Diploma of Marketing and Communication.