Advanced Diploma of Marketing and Communication

Course details

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CRICOS course code: 108021J

Level of study: Pathways to Undergraduate

Summary

This qualification would suit individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Course Delivery

52 weeks classroom delivery (includes a maximum of 8 weeks holiday – packaged with a 12 month Diploma Qualification), depending on intake. Students must attend minimum 20 hours class time per week as part of your Student Visa requirements. Distance learning is not available.

Units of Competency

BSBADV602 Develop an advertising campaign
BSBMGT616 Develop and implement strategic plans
BSBMKG609 Develop a marketing plan
BSBFIM601 Manage finances
BSBINN601 Lead and manage organisational change
BSBIPR601 Develop and implement strategies for intellectual property management
BSBMGT608 Manage innovation and continuous improvement
BSBMGT617 Develop and implement a business plan
BSBMKG603 Manage the marketing process
BSBMKG607 Manage market research
BSBMKG608 Develop organisational marketing objectives
BSBRSK501 Manage risk

Delivery Methods

Lecture/workshops
Workbooks
Role plays/simulations
Practical activities

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