Sydney School of Business and Technology

BSB52415 Diploma of Marketing and Communication

Sydney School of Business and Technology

Course details

CRICOS course code: 099904G

Level of study: Career Based/Vocational


The purpose of this course is aimed to develop candidates with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

Course Structure:

Students are required to complete all of the following units:

  • BSBMKG507 Interpret market trends and developments
  • BSBMKG520 Manage compliance within the marketing legislative framework
  • BSBMKG501 Identify and evaluate marketing opportunities
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBMKG510 Plan e-marketing communications
  • BSBMKG502 Establish and adjust the marketing mix
  • BSBEBU511 Develop and implement an e-business strategy
  • BSBADV503 Coordinate advertising research
  • BSBADV510 Create mass electronic media advertisements
  • BSBFIM501 Manage budgets and financial plans
  • BSBLDR502 Lead and manage effective workplace relationships
  • BSBPMG522 Undertake project work

Education Pathways

The further study pathways available to learners who undertake this qualification include:

  • BSB61015 Advanced Diploma of Leadership and Management

Course Outcomes

The purpose of this course is aimed to develop candidates who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

  • Marketing Specialist
  • Sales Coordinator
  • Marketing Coordinator
  • Marketing Team Leader
  • Services Support Officer

Click here for more details on this course.

Course opportunities

Start date: 12 April 2021
12 July 2021
11 October 2021
Study mode: Self study / online (with attendance)

Brisbane Campus

Level 4, 388 Queen Street
Brisbane Queensland 4000

Entry criteria

All students entering this course must have completed Year 10 or equivalent qualification.

Students with no formal qualifications are required to successfully complete the LLN test and meet with the Training Manager to be admitted.

Overseas students must demonstrate English language proficiency of IELTS 5.5 or equivalent.

TOEFL (iBT) minimum score of 55

Pearson Test of English (PTE) Academic – Minimum Level 43

Completion of at least 2 years of study at an acceptable grade in an English medium course completed within the previous 2 years

International Baccalaureate (IB) Minimum of 3 in English A1 or A2

Completion of the Cambridge First Certificate of English (FCE)

Completion of English for Academic Purposes (EAP) at Upper Intermediate Level or equivalent at SSBT/Apple Study Group or a recognised English college.


Sydney School of Business and Technology (SSBT)
Burwood Campus
Level 4, 11-15 Deane Street Sydney New South Wales 2134