Sydney School of Business and Technology

BSB42415 Certificate IV in Marketing and Communication

Sydney School of Business and Technology

Course details

CRICOS course code: 099905G

Level of study: Career Based/Vocational

Summary

The purpose of this course is aimed to develop candidates who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Course Structure:

Students are required to complete all of the following units:

  • BSBMKG418 Develop and apply knowledge of marketing communication industry
  • BSBCRT401 Articulate, present and debate ideas
  • BSBPRO401 Develop product knowledge
  • BSBMKG408 Conduct market research
  • BSBMKG419 Analyse consumer behaviour
  • BSBMKG401 Profile the market
  • BSBCUS401 Coordinate implementation of customer service strategies
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBMGT407 Apply digital solutions to work processes
  • BSBADV408 Review advertising media options
  • BSBCMM401 Make a presentation
  • BSBMKG413 Promote products and services

Education Pathways

The further study pathways available to learners who undertake this qualification include:

  • BSB52415 Diploma of Marketing and Communication

Course Outcomes

The purpose of this course is aimed to develop candidates who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

  • Marketing Specialist
  • Sales Coordinator
  • Marketing Coordinator
  • Marketing Team Leader
  • Services Support Officer

Click here for more details on this course.

Course opportunities

Start date: 12 April 2021
12 July 2021
11 October 2021
Study mode: Self study / online (with attendance)
Address

Brisbane Campus

Level 4, 388 Queen Street
Brisbane Queensland 4000
Australia

Entry criteria

All students entering this course must have completed Year 10 or equivalent qualification.

Students with no formal qualifications are required to successfully complete the LLN test and meet with the Training Manager to be admitted.

Overseas students must demonstrate English language proficiency of IELTS 5.5 or equivalent.

TOEFL (iBT) minimum score of 55

Pearson Test of English (PTE) Academic – Minimum Level 43

Completion of at least 2 years of study at an acceptable grade in an English medium course completed within the previous 2 years

International Baccalaureate (IB) Minimum of 3 in English A1 or A2

Completion of the Cambridge First Certificate of English (FCE)

Completion of English for Academic Purposes (EAP) at Upper Intermediate Level or equivalent at SSBT/Apple Study Group or a recognised English college.

Address

Sydney School of Business and Technology (SSBT)
Burwood Campus
Level 4, 11-15 Deane Street Sydney New South Wales 2134
Australia