Address
Sydney School of Business and Technology (SSBT)
Burwood Campus
Level 4, 11-15 Deane Street Sydney New South Wales 2134
Australia
Burwood Campus
Level 4, 11-15 Deane Street Sydney New South Wales 2134
Australia
BSB42415 Certificate IV in Marketing and Communication
Sydney School of Business and Technology
Course details
CRICOS course code: 099905G
Level of study: Career Based/Vocational
Summary
The purpose of this course is aimed to develop candidates who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
Course Structure:
Students are required to complete all of the following units:
- BSBMKG418 Develop and apply knowledge of marketing communication industry
- BSBCRT401 Articulate, present and debate ideas
- BSBPRO401 Develop product knowledge
- BSBMKG408 Conduct market research
- BSBMKG419 Analyse consumer behaviour
- BSBMKG401 Profile the market
- BSBCUS401 Coordinate implementation of customer service strategies
- BSBMKG417 Apply marketing communication across a convergent industry
- BSBMGT407 Apply digital solutions to work processes
- BSBADV408 Review advertising media options
- BSBCMM401 Make a presentation
- BSBMKG413 Promote products and services
Education Pathways
The further study pathways available to learners who undertake this qualification include:
- BSB52415 Diploma of Marketing and Communication
Course Outcomes
The purpose of this course is aimed to develop candidates who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
- Marketing Specialist
- Sales Coordinator
- Marketing Coordinator
- Marketing Team Leader
- Services Support Officer
Click here for more details on this course.
Course opportunities
Tuition Fees (AUD $):
10,000 Per Year
Read moreNon-Refundable Enrollment Fee: 250; Material Fee: 400
Start date:
12 April 2021
12 July 2021
11 October 2021
12 July 2021
11 October 2021
Duration:
52 weeks
Read more36 Weeks Tuition Delivery
Study mode:
Self study / online (with attendance)
Address
Brisbane Queensland 4000
Australia
Brisbane Campus
Level 4, 388 Queen StreetBrisbane Queensland 4000
Australia
Entry criteria
All students entering this course must have completed Year 10 or equivalent qualification.
Students with no formal qualifications are required to successfully complete the LLN test and meet with the Training Manager to be admitted.
Overseas students must demonstrate English language proficiency of IELTS 5.5 or equivalent.
TOEFL (iBT) minimum score of 55
Pearson Test of English (PTE) Academic – Minimum Level 43
Completion of at least 2 years of study at an acceptable grade in an English medium course completed within the previous 2 years
International Baccalaureate (IB) Minimum of 3 in English A1 or A2
Completion of the Cambridge First Certificate of English (FCE)
Completion of English for Academic Purposes (EAP) at Upper Intermediate Level or equivalent at SSBT/Apple Study Group or a recognised English college.